Trusting the Data, the Self and “The Other” in Self Tracking Practices
The aim of the paper is to analyze trust in data and the role of the other in self tracking practices. More specifically the papers focuses on self tracking in fitness and QS communities, and how personal trainers and data coaches assist in reading and setting up frames of action.
Dorthe Brogård Kristensen (2018) ,"Trusting the Data, the Self and “The Other” in Self Tracking Practices", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 50-56.
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 46 | 2018
Metaphorically Transgressing the Brand Relationship
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal
Isabelle Engeler, IESE Business School
Kate Barasz, IESE Business School