Public Discourse and Cultural Valorization in the Cancer Marketplace

This study examines how public discourse impacts cultural valorization of the cancer marketplace. We find that cultural valorization relies on a system of discursive and affective (e)valuation that is largely grounded in “hopeful uncertainty” and that is subject to macro historical, scientific, and sociocultural influences.



Citation:

Lez Ecima Trujillo Torres, Benét DeBerry-Spence, Søren TOLLESTRUP ASKEGAARD, and Sonya Grier (2018) ,"Public Discourse and Cultural Valorization in the Cancer Marketplace", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 50-56.

Authors

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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