Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships

This research examines how consumers endowed with different combinations of resource capabilities navigate the eldercare market where institutional interests have produced asymmetrical relationships of power between service providers and clients. Myriad structural issues created by the marketization of eldercare forces consumers to salvage value by intensifying surveillance and care labor.



Citation:

Ankita Kumar (2018) ,"Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 50-56.

Authors

Ankita Kumar, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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