Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences
When preparing for experiences, when should consumers allocate time to experience-relevant decisions: in advance or in the moment? We demonstrate that, compared to in-advance decisions, in-the-moment decisions are more likely to spark sense-making processes, which enhance how meaningful experiences feel. In-the-moment decisions also boost future engagement intentions and psychological well-being.
Jacqueline R. Rifkin and Keisha Cutright (2018) ,"Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 303-308.
Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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