Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences
When preparing for experiences, when should consumers allocate time to experience-relevant decisions: in advance or in the moment? We demonstrate that, compared to in-advance decisions, in-the-moment decisions are more likely to spark sense-making processes, which enhance how meaningful experiences feel. In-the-moment decisions also boost future engagement intentions and psychological well-being.
Citation:
Jacqueline R. Rifkin and Keisha Cutright (2018) ,"Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 303-308.
Authors
Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA
Featured
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA
Featured
Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA