Human Or Robot? the Uncanny Valley in Consumer Robots

Consumer robots are becoming increasingly human-like in their appearance. We study how human-likeness impacts consumers' comfort with robots in business settings. Increasing human-likeness initially decreases comfort, but past a certain threshold this relationship reverses. We discuss the role of human nature and species-ism in perceptions of highly human-like robots.



Citation:

Noah Castelo, Bernd Schmitt, and Miklos Sarvary (2018) ,"Human Or Robot? the Uncanny Valley in Consumer Robots", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 183-187.

Authors

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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