Human Or Robot? the Uncanny Valley in Consumer Robots
Consumer robots are becoming increasingly human-like in their appearance. We study how human-likeness impacts consumers' comfort with robots in business settings. Increasing human-likeness initially decreases comfort, but past a certain threshold this relationship reverses. We discuss the role of human nature and species-ism in perceptions of highly human-like robots.
Citation:
Noah Castelo, Bernd Schmitt, and Miklos Sarvary (2018) ,"Human Or Robot? the Uncanny Valley in Consumer Robots", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 183-187.
Authors
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Individual-level Carryover-Parameters in Reference-Price Models
Ossama Elshiewy, University of Goettingen, Germany
Daniel Guhl, Humboldt-University Berlin
Featured
Dehumanization: Coping with Embarrassment in Consumer Purchases
Yixia Sun, Zhejiang University
Xuehua Wang, East China Normal University
Joey Hoegg, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada
Featured
Time-of-Day Effects on Consumers’ Social Media Engagement
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA