Human Or Robot? the Uncanny Valley in Consumer Robots
Consumer robots are becoming increasingly human-like in their appearance. We study how human-likeness impacts consumers' comfort with robots in business settings. Increasing human-likeness initially decreases comfort, but past a certain threshold this relationship reverses. We discuss the role of human nature and species-ism in perceptions of highly human-like robots.
Citation:
Noah Castelo, Bernd Schmitt, and Miklos Sarvary (2018) ,"Human Or Robot? the Uncanny Valley in Consumer Robots", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 183-187.
Authors
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis
Ekaterina Napolova, University of Technology Sydney
Francois Carrillat, University of Technology Sydney
Leona Tam, University of Technology Sydney
Featured
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
Featured
It’s About Trust: The Diffusion of Deviant Consumer Behavior
Peter Voyer, University of Windsor