Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
People tend to dehumanize those with whom they disagree, seeing them as mentally deficient. In two experiments, opponents were more likely to dehumanize each other in spoken than typed conversations not because they produced more intelligent arguments when speaking, but because speech provides more cues that convey intellect.
Citation:
Juliana Schroeder (2018) ,"Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 283-287.
Authors
Juliana Schroeder, University of California Berkeley, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
K12. Use language to change people’s mind: The persuasive power of online marketing communications
Xun He, Katholieke University Leuven, Belgium
Barbara Briers, Vlerick Business School
Luk Warlop, Norwegian School of Management, Norway
Featured
The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis
Ekaterina Napolova, University of Technology Sydney
Francois Carrillat, University of Technology Sydney
Leona Tam, University of Technology Sydney
Featured
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA