Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
People tend to dehumanize those with whom they disagree, seeing them as mentally deficient. In two experiments, opponents were more likely to dehumanize each other in spoken than typed conversations not because they produced more intelligent arguments when speaking, but because speech provides more cues that convey intellect.
Citation:
Juliana Schroeder (2018) ,"Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 283-287.
Authors
Juliana Schroeder, University of California Berkeley, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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