Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
People tend to dehumanize those with whom they disagree, seeing them as mentally deficient. In two experiments, opponents were more likely to dehumanize each other in spoken than typed conversations not because they produced more intelligent arguments when speaking, but because speech provides more cues that convey intellect.
Juliana Schroeder (2018) ,"Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 283-287.
Juliana Schroeder, University of California Berkeley, USA
NA - Advances in Consumer Research Volume 46 | 2018
To Trace is to Trust: From Product Traceability to Brand Trust
Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA
J10. Transnational Consumer Lifestyle
zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA