Cues to Sincerity: How People Assess and Convey Sincerity in Language

Sincerity is a key input into many consumer decisions, but how do people discern others’ sincerity? In four experiments examining which language cues people use to evaluate sincerity, perceivers relied more on auditory than visual information, integrating a communicator’s message with the sound of their voice.



Citation:

Alixandra Barasch, Juliana Schroeder, Jonathan Zev Berman, and Deborah Small (2018) ,"Cues to Sincerity: How People Assess and Convey Sincerity in Language", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 0-0.

Authors

Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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