J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
Results of three studies reveal that consumers who believe their future selves will be similar (vs. dissimilar) to their current selves are most likely to embrace a “buy it for life” mindset. Specifically, higher future self-continuity promotes higher level construal, and ultimately ratings for brands that sell long-lasting products.
Citation:
Rebecca Peng, Daniele Mathras, and Katherine Loveland (2018) ,"J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Authors
Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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