The Power of the Past: Consumer Nostalgia As a Coping Resource

We examine novel and previously uncovered triggers and downstream consequences of nostalgia in the consumer domain – disease threats. Four experiments demonstrate that when facing disease threat, consumers experience higher need for nostalgia and show increased preferences for nostalgic products. Moreover, nostalgia is used as a coping mechanism in such situations.



Citation:

Dovile Barauskaite, Justina Gineikiene, and Bob Fennis (2018) ,"The Power of the Past: Consumer Nostalgia As a Coping Resource", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 467-468.

Authors

Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Semantic Processes in Memory-Based Consumer Decision Making

Sudeep Bhatia, University of Pennsylvania, USA

Read More

Featured

L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List

Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA

Read More

Featured

Liminality, Portals, and Narratives of Transformation

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.