The Power of the Past: Consumer Nostalgia As a Coping Resource
We examine novel and previously uncovered triggers and downstream consequences of nostalgia in the consumer domain – disease threats. Four experiments demonstrate that when facing disease threat, consumers experience higher need for nostalgia and show increased preferences for nostalgic products. Moreover, nostalgia is used as a coping mechanism in such situations.
Citation:
Dovile Barauskaite, Justina Gineikiene, and Bob Fennis (2018) ,"The Power of the Past: Consumer Nostalgia As a Coping Resource", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 467-468.
Authors
Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada
Featured
R11. The Influence of Brand Rituals on Perceived Brand Authenticity
Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong
Featured
Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires
Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada