N1. the Experiential Advantage in Eudaimonic Well-Being – an Experimental Assessment
Despite the documented hedonic superiority of experiential purchases to material purchases, a focus on their relative well-being implications remains unexplored. Given that the very idea of well-being is changing, the authors report results from two experimental studies that evaluate the experiential advantage in terms of a new framework – eudaimonic well-being.
Aditya Gupta and James Gentry (2018) ,"N1. the Experiential Advantage in Eudaimonic Well-Being – an Experimental Assessment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 908-908.
Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln
NA - Advances in Consumer Research Volume 46 | 2018
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA
Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada