N1. the Experiential Advantage in Eudaimonic Well-Being – an Experimental Assessment
Despite the documented hedonic superiority of experiential purchases to material purchases, a focus on their relative well-being implications remains unexplored. Given that the very idea of well-being is changing, the authors report results from two experimental studies that evaluate the experiential advantage in terms of a new framework – eudaimonic well-being.
Aditya Gupta and James Gentry (2018) ,"N1. the Experiential Advantage in Eudaimonic Well-Being – an Experimental Assessment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 908-908.
Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln
NA - Advances in Consumer Research Volume 46 | 2018
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
R7. How and Why Life Transition Influences Brand Extension Evaluation
lei su, Hong Kong Baptist University
Alokparna (Sonia) Monga, Rutgers University, USA
Yuwei Jiang, Hong Kong Polytechic University
How the Voice Persuades
Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA