E5. Volunteer Motivations For Direct Versus Indirect Service
Nonprofit organizations rely heavily on volunteers, yet recruitment and retention of volunteers is a major challenge. We explore the different motivations for volunteer tasks, finding that different drivers of behavior (categorized by the Volunteer Functions Inventory) correspond differently to indirect and direct service activities that require differing levels of skill.
Abigail Schneider and Eric Hamerman (2018) ,"E5. Volunteer Motivations For Direct Versus Indirect Service", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 927-927.
Abigail Schneider, Regis University
Eric Hamerman, Iona College
NA - Advances in Consumer Research Volume 46 | 2018
Prices in Red: When a Red Price Becomes a Stop Sign
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia