E5. Volunteer Motivations For Direct Versus Indirect Service
Nonprofit organizations rely heavily on volunteers, yet recruitment and retention of volunteers is a major challenge. We explore the different motivations for volunteer tasks, finding that different drivers of behavior (categorized by the Volunteer Functions Inventory) correspond differently to indirect and direct service activities that require differing levels of skill.
Citation:
Abigail Schneider and Eric Hamerman (2018) ,"E5. Volunteer Motivations For Direct Versus Indirect Service", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 927-927.
Authors
Abigail Schneider, Regis University
Eric Hamerman, Iona College
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)
Featured
C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice
Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA
Featured
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA