Cueing Backwards: Attention Processes in Multi-Attribute Choices
Cueing the location of previously presented information in a multi-attribute choice task, influences the decision-making process and the choice. We report three experiments supporting this claim and excluding alternative explanations. Cueing increases the weight of the cued information, and further leads to an increased use of compensatory decision strategies.
Citation:
Antonia Krefeld-Schwalb, Agnes Scholz, Ursa Bernadic, and Benjamin Scheibehenne (2018) ,"Cueing Backwards: Attention Processes in Multi-Attribute Choices", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 664-665.
Authors
Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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