When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations
A sizable number of donors value saving the lives of members of disadvantaged groups more than what disadvantage implies from a utilitarian impartiality standpoint. Benevolent partiality is decreased when donors reflect on how they should donate beforehand, when disadvantage is self-determined, and when donors are more approving of instrumental harm.
Citation:
Gabriele Paolacci and Gizem Yalcin (2018) ,"When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 740-741.
Authors
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
C1. Promoting Subjective Preferences in Simple Choices During Sleep
Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University
Featured
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA
Featured
Q11. The Effect of Message Ephemerality on Information Processing
Uri Barnea, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Gideon Nave, University of Pennsylvania, USA