When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations
A sizable number of donors value saving the lives of members of disadvantaged groups more than what disadvantage implies from a utilitarian impartiality standpoint. Benevolent partiality is decreased when donors reflect on how they should donate beforehand, when disadvantage is self-determined, and when donors are more approving of instrumental harm.
Gabriele Paolacci and Gizem Yalcin (2018) ,"When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 740-741.
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 46 | 2018
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