How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences
How much do experts and novices enjoy hedonic products? Is expertise a hedonic blessing or a hedonic curse? This inquiry examines how expertise develops by accumulating experiences in a product domain and how it affects enjoyment. We find that consumers draw back on similar past experiences to gauge present enjoyment.
Anika Stuppy and Bram Van den Bergh (2018) ,"How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 805-807.
Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 46 | 2018
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