Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
This study examines a platform-market, Etsy, to identify factors that may undermine continuing collaboration among interdependent, heterogeneous market actors – despite tactics to stabilize it. Our analysis highlights several factors that have, over time, undermined continuing in this context, and thereby extends the literatures on marketplace dynamics and collaborative consumption.
daiane scaraboto and Eileen Fischer (2018) ,"Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 98-103.
daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
Format Neglect?: How Different Rank Claim Formats Influence Preference
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA