Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
This study examines a platform-market, Etsy, to identify factors that may undermine continuing collaboration among interdependent, heterogeneous market actors – despite tactics to stabilize it. Our analysis highlights several factors that have, over time, undermined continuing in this context, and thereby extends the literatures on marketplace dynamics and collaborative consumption.
Citation:
daiane scaraboto and Eileen Fischer (2018) ,"Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 98-103.
Authors
daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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