Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
This study examines a platform-market, Etsy, to identify factors that may undermine continuing collaboration among interdependent, heterogeneous market actors – despite tactics to stabilize it. Our analysis highlights several factors that have, over time, undermined continuing in this context, and thereby extends the literatures on marketplace dynamics and collaborative consumption.
daiane scaraboto and Eileen Fischer (2018) ,"Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 98-103.
daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase
Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University
The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive
Sung Hee Wendy Paik, University of Oregon, USA
Jiao Zhang, University of Oregon, USA
Aparna Sundar, University of Oregon, USA
The Ritualistic Dimension of Microlending
Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile