Collaborative Work As Catalyst For Market Formation: the Case of the Ancestral Health Market

This study investigates how collaborative work among market actors emerge and serve as a catalyst for market formation. Integrating ideas from strategic management and organizational network research, the authors examine how strategic, learning-related and political collaborations lead to the creation of the ancestral health market.



Citation:

Burcak Ertimur and Steven Chen (2018) ,"Collaborative Work As Catalyst For Market Formation: the Case of the Ancestral Health Market", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 98-103.

Authors

Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences

Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA

Read More

Featured

The Dark Side of Luxury: The Social Costs of Conspicuous Consumption

Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention

Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.