Collaborative Work As Catalyst For Market Formation: the Case of the Ancestral Health Market
This study investigates how collaborative work among market actors emerge and serve as a catalyst for market formation. Integrating ideas from strategic management and organizational network research, the authors examine how strategic, learning-related and political collaborations lead to the creation of the ancestral health market.
Burcak Ertimur and Steven Chen (2018) ,"Collaborative Work As Catalyst For Market Formation: the Case of the Ancestral Health Market", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 98-103.
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton
NA - Advances in Consumer Research Volume 46 | 2018
On Politics, Morality, and Consumer Response to Negative Publicity
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA