Collaborative Work As Catalyst For Market Formation: the Case of the Ancestral Health Market
This study investigates how collaborative work among market actors emerge and serve as a catalyst for market formation. Integrating ideas from strategic management and organizational network research, the authors examine how strategic, learning-related and political collaborations lead to the creation of the ancestral health market.
Burcak Ertimur and Steven Chen (2018) ,"Collaborative Work As Catalyst For Market Formation: the Case of the Ancestral Health Market", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 98-103.
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton
NA - Advances in Consumer Research Volume 46 | 2018
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