E6. the Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer Than Isolation?
Based on 7 studies (991 participants), we investigated crowding perception on helping behavior. Consumers in crowds have a stronger willingness to help others as they tend to experience a self-other overlap and stronger social connection as well as empathy in serial in crowds. The composition of crowds moderated the effect.
Citation:
Qingqing Guo (2018) ,"E6. the Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer Than Isolation?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Authors
Qingqing Guo, Shanghai Jiao Tong University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Featured
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA
Featured
Major or Minor: When Foreign Language Increases Versus Decreases Cheating
Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands