E6. the Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer Than Isolation?
Based on 7 studies (991 participants), we investigated crowding perception on helping behavior. Consumers in crowds have a stronger willingness to help others as they tend to experience a self-other overlap and stronger social connection as well as empathy in serial in crowds. The composition of crowds moderated the effect.
Citation:
Qingqing Guo (2018) ,"E6. the Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer Than Isolation?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Authors
Qingqing Guo, Shanghai Jiao Tong University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter
Richard P. Bagozzi, University of Michigan, USA
Jason Stornelli, Oregon State University, USA
Willem Verbeke, Erasmus University Rotterdam, The Netherlands
Benjamin E. Bagozzi, University of Delaware, USA
Avik Chakrabarti, University of Wisconsin - Milwaukee, USA
Tiffany Vu, University of Michigan, USA
Featured
Dancing with Commercialism: Emphasizing Dramatism to Persuade
Yuxin Bai, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Hayley Cocker, Lancaster University, UK
Featured
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern