E6. the Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer Than Isolation?
Based on 7 studies (991 participants), we investigated crowding perception on helping behavior. Consumers in crowds have a stronger willingness to help others as they tend to experience a self-other overlap and stronger social connection as well as empathy in serial in crowds. The composition of crowds moderated the effect.
Qingqing Guo (2018) ,"E6. the Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer Than Isolation?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Qingqing Guo, Shanghai Jiao Tong University
NA - Advances in Consumer Research Volume 46 | 2018
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA
L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior
Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA
Major or Minor: When Foreign Language Increases Versus Decreases Cheating
Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands