I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition
Across two studies, we demonstrate how digit ratio (2D:4D), an indicator of prenatal exposure to estrogen and testosterone, is predictive of materialism. Furthermore, we show how intrasexual competition, the rivalry with same-sex others over access to romantic partners, moderates the association between digit ratio and materialistic tendencies.
Marcelo Vinhal Nepomuceno, Cristina Maria de Aguiar Pastore, and Eric Stenstrom (2018) ,"I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio
NA - Advances in Consumer Research Volume 46 | 2018
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