I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition
Across two studies, we demonstrate how digit ratio (2D:4D), an indicator of prenatal exposure to estrogen and testosterone, is predictive of materialism. Furthermore, we show how intrasexual competition, the rivalry with same-sex others over access to romantic partners, moderates the association between digit ratio and materialistic tendencies.
Citation:
Marcelo Vinhal Nepomuceno, Cristina Maria de Aguiar Pastore, and Eric Stenstrom (2018) ,"I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Authors
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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