Teaching Old Dog New Tricks… and Old Bottles New Jeans. the Role of Implicit Theories in the Evaluation of Recycled Products
Across three studies involving real choice, implicit associations and purchase intention we show how incremental theorists prefer recycled products more than entity theorists. Entity theorists can nevertheless be persuaded in buying more recycled products if they attribute the merit of the transformation to the internal characteristics of the materials.
Alessandro Biraglia, J. Josko Brakus, Lucia Mannetti, and Ambra Brizi (2018) ,"Teaching Old Dog New Tricks… and Old Bottles New Jeans. the Role of Implicit Theories in the Evaluation of Recycled Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 941-941.
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome
NA - Advances in Consumer Research Volume 46 | 2018
H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions
Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA
K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations
Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada