Teaching Old Dog New Tricks… and Old Bottles New Jeans. the Role of Implicit Theories in the Evaluation of Recycled Products

Across three studies involving real choice, implicit associations and purchase intention we show how incremental theorists prefer recycled products more than entity theorists. Entity theorists can nevertheless be persuaded in buying more recycled products if they attribute the merit of the transformation to the internal characteristics of the materials.



Citation:

Alessandro Biraglia, J. Josko Brakus, Lucia Mannetti, and Ambra Brizi (2018) ,"Teaching Old Dog New Tricks… and Old Bottles New Jeans. the Role of Implicit Theories in the Evaluation of Recycled Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 941-941.

Authors

Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases

Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA

Read More

Featured

Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate

Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA

Read More

Featured

The Pleasure of Being Right (Even When the World Is Bad)

Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.