Teaching Old Dog New Tricks… and Old Bottles New Jeans. the Role of Implicit Theories in the Evaluation of Recycled Products
Across three studies involving real choice, implicit associations and purchase intention we show how incremental theorists prefer recycled products more than entity theorists. Entity theorists can nevertheless be persuaded in buying more recycled products if they attribute the merit of the transformation to the internal characteristics of the materials.
Citation:
Alessandro Biraglia, J. Josko Brakus, Lucia Mannetti, and Ambra Brizi (2018) ,"Teaching Old Dog New Tricks… and Old Bottles New Jeans. the Role of Implicit Theories in the Evaluation of Recycled Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 941-941.
Authors
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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