O5. the Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Drawing from an embodied cognition framework, this study examines the main effect and the mediating mechanism of synchrony on product evaluation. Four experiments were conducted and our findings indicate that exposure to synchrony experience activates the concept of harmony, which has a spillover effect that positive product evaluation.
Xiaoyin YE and Jun YE (2018) ,"O5. the Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 936-936.
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University
NA - Advances in Consumer Research Volume 46 | 2018
Round It Up: Preference Exists for Rounded Totals (PERT)
Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy
When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals
Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust
Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA