O5. the Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Drawing from an embodied cognition framework, this study examines the main effect and the mediating mechanism of synchrony on product evaluation. Four experiments were conducted and our findings indicate that exposure to synchrony experience activates the concept of harmony, which has a spillover effect that positive product evaluation.
Xiaoyin YE and Jun YE (2018) ,"O5. the Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 936-936.
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University
NA - Advances in Consumer Research Volume 46 | 2018
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada