O5. the Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Drawing from an embodied cognition framework, this study examines the main effect and the mediating mechanism of synchrony on product evaluation. Four experiments were conducted and our findings indicate that exposure to synchrony experience activates the concept of harmony, which has a spillover effect that positive product evaluation.
Citation:
Xiaoyin YE and Jun YE (2018) ,"O5. the Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 936-936.
Authors
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
Featured
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
Featured
P3. Cash Costs You: The Pain of Holding
J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia