System Justification and the Preference For Atavistic Products
Consumers sometimes prefer “retro” goods and services that are not from their own past. The present studies seek to understand how this phenomenon, atavism, is related to broader desires for social stability, and the ways it differs from related constructs, such as nostalgia.
Minju Han and George Newman (2018) ,"System Justification and the Preference For Atavistic Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 133-137.
Minju Han, Yale University, USA
George Newman, Yale University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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