Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
We propose that the direction of essence transfer, and thereby the content of contagion, depends on the option that receives initial attentional resources. Our studies evince that contagion spreads from left to right, given that individuals attend first in their visual field to the location where the writing system starts.
Citation:
Thomas Kramer, Wenxia Guo, and Zhilin Yang (2018) ,"Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 133-137.
Authors
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
Featured
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island
Featured
To Touch or Not to Touch?: How Touch Influences Decision Confidence
Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA