Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
We propose that the direction of essence transfer, and thereby the content of contagion, depends on the option that receives initial attentional resources. Our studies evince that contagion spreads from left to right, given that individuals attend first in their visual field to the location where the writing system starts.
Thomas Kramer, Wenxia Guo, and Zhilin Yang (2018) ,"Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 133-137.
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong
NA - Advances in Consumer Research Volume 46 | 2018
Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram
Jonathan David Schöps, University of Innsbruck, Austria
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
Attentional Breadth Affects In-store Exploration and Unplanned Purchasing
Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen