Faster Than Fact: Consuming in Post-Truth Society

Technocapitalism, a potent combination of information technology and capitalism, is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power, consumer culture’s acceleration, speed, de-temporalization and counter-narratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.



Citation:

Robert Kozinets, Rossella Gambetti, and Silvia Biraghi (2018) ,"Faster Than Fact: Consuming in Post-Truth Society", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 413-419.

Authors

Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Attentional Breadth Affects In-store Exploration and Unplanned Purchasing

Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen

Read More

Featured

When Negative Observations Broaden Generalization of Product Attributes to Novel Products

Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA

Read More

Featured

K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.