Faster Than Fact: Consuming in Post-Truth Society

Technocapitalism, a potent combination of information technology and capitalism, is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power, consumer culture’s acceleration, speed, de-temporalization and counter-narratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.



Citation:

Robert Kozinets, Rossella Gambetti, and Silvia Biraghi (2018) ,"Faster Than Fact: Consuming in Post-Truth Society", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 413-419.

Authors

Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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