Symbolic Sustainable Attributes Improve Attitude Toward Low-Quality Products: a Warm-Glow Feelings Account

Three experiments show that a symbolic sustainable attribute improves consumers’ attitude towards a product when external cues signal low quality. We also specify the mediating role of warm-glow feelings and of the relative weight of the sustainable attribute (vs performance attribute) in forming product attitude.



Citation:

Valéry Bezençon, Florent Girardin, and Renaud Lunardo (2018) ,"Symbolic Sustainable Attributes Improve Attitude Toward Low-Quality Products: a Warm-Glow Feelings Account", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 481-482.

Authors

Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction

Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA

Read More

Featured

C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.