Symbolic Sustainable Attributes Improve Attitude Toward Low-Quality Products: a Warm-Glow Feelings Account

Three experiments show that a symbolic sustainable attribute improves consumers’ attitude towards a product when external cues signal low quality. We also specify the mediating role of warm-glow feelings and of the relative weight of the sustainable attribute (vs performance attribute) in forming product attitude.



Citation:

Valéry Bezençon, Florent Girardin, and Renaud Lunardo (2018) ,"Symbolic Sustainable Attributes Improve Attitude Toward Low-Quality Products: a Warm-Glow Feelings Account", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 481-482.

Authors

Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Read More

Featured

Shared Values, Trust, and Consumers’ Deference to Experts

Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London

Read More

Featured

Brand movement

Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.