B5. Money Doesn’T Buy Happiness, But What About Buying Trust? the Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
Situations in which a financial compensation is effective to rebuild trust after a double deviation have been neglected by marketing literature. We show that financial compensation could be more effective than non-financial tactics (apology, promise) in recovering trust after double deviation when the initial failure causes a financial loss.
Valentina Ortiz Ubal, Cristiane Pizzutti, and Katja Gelbrich (2018) ,"B5. Money Doesn’T Buy Happiness, But What About Buying Trust? the Effectiveness of Financial Compensation in Restoring Trust After Double Deviation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 931-931.
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt
NA - Advances in Consumer Research Volume 46 | 2018
L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA
L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation
Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA