Corporate Social Responsibility and Dishonest Consumer Behavior
We examine a novel way with which individuals respond to an organization’s polarizing CSR: dishonest behavior toward the organization. When the CSR cause is congruent [incongruent] with the self-concept, CSR (vs. no-CSR) decreases [increases] dishonest behavior by increasing [decreasing] anticipatory self-threat. The effect of incongruent (vs. congruent) CSR is larger.
Citation:
In-Hye Kang and Amna Kirmani (2018) ,"Corporate Social Responsibility and Dishonest Consumer Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 638-639.
Authors
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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