Corporate Social Responsibility and Dishonest Consumer Behavior
We examine a novel way with which individuals respond to an organization’s polarizing CSR: dishonest behavior toward the organization. When the CSR cause is congruent [incongruent] with the self-concept, CSR (vs. no-CSR) decreases [increases] dishonest behavior by increasing [decreasing] anticipatory self-threat. The effect of incongruent (vs. congruent) CSR is larger.
Citation:
In-Hye Kang and Amna Kirmani (2018) ,"Corporate Social Responsibility and Dishonest Consumer Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 638-639.
Authors
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
M4. How Consumption Experiences Create Value
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
Featured
My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases
Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA
Featured
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno