Corporate Social Responsibility and Dishonest Consumer Behavior

We examine a novel way with which individuals respond to an organization’s polarizing CSR: dishonest behavior toward the organization. When the CSR cause is congruent [incongruent] with the self-concept, CSR (vs. no-CSR) decreases [increases] dishonest behavior by increasing [decreasing] anticipatory self-threat. The effect of incongruent (vs. congruent) CSR is larger.

Citation:

In-Hye Kang and Amna Kirmani (2018) ,"Corporate Social Responsibility and Dishonest Consumer Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 638-639.