M1. How Rewarding Is Your Rewards Program? Experiential Vs. Material Rewards

The research on loyalty rewards programs focuses on material rewards. In four studies, we explore consumers’ preference for experiential (vs. material) rewards. They view experiential (vs. material) rewards as having greater expected utility, which, in turn, increases their behavioral intentions and engagement with the loyalty program.



Citation:

Ayalla Ruvio, Farnoosh Khodakarami, and Clay Voorhees (2018) ,"M1. How Rewarding Is Your Rewards Program? Experiential Vs. Material Rewards", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 926-926.

Authors

Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising

Lana Mulier, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Featured

Inequality and Market (In)efficiency

Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

L11. Consumer Search Mode Produces Unintended Marketing Consequences

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.