M1. How Rewarding Is Your Rewards Program? Experiential Vs. Material Rewards
The research on loyalty rewards programs focuses on material rewards. In four studies, we explore consumers’ preference for experiential (vs. material) rewards. They view experiential (vs. material) rewards as having greater expected utility, which, in turn, increases their behavioral intentions and engagement with the loyalty program.
Citation:
Ayalla Ruvio, Farnoosh Khodakarami, and Clay Voorhees (2018) ,"M1. How Rewarding Is Your Rewards Program? Experiential Vs. Material Rewards", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 926-926.
Authors
Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA
Featured
A Rational Model to Predict Consumers’ Irrational Behavior
Vahid Rahmani, Rowan University
Featured
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada