J10. Transnational Consumer Lifestyle

In a world of increasing global mobilities, this study investigates the nature of consumption when individuals inhabit multiple countries simultaneously. First, four meanings of place have emerged in our findings, each representing specific meanings, relationships, and consumption practices. Second, we introduce the notion of transnational consumption.



Citation:

zahra Sharifonnasabi and Fleura Bardhi (2018) ,"J10. Transnational Consumer Lifestyle", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 928-928.

Authors

zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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