Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
This research shows that activating community perception in donation-based crowdfunding campaigns increases donation giving. The effect is mediated by prospective donors' sense of connectedness to other donors. The effect is stronger when prospective donors experience fear of social exclusion and is attenuated when they feel socially secure.
Danit Ein-Gar (2018) ,"Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 532-533.
Danit Ein-Gar, Tel Aviv University, Israel
NA - Advances in Consumer Research Volume 46 | 2018
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA
I7. Male Spokespeople: Antecedents and Consequences of Social Comparison
Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University