Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food
This work shows that cues that do not directly tied to healthiness can also serve to communicate healthiness. Specifically, three studies reveal that presenting food in motion in advertisements (which is widely depicted) can improve perceived healthiness and that this effect is mediated by the judgment of freshness.
Citation:
Moty Amar, Yaniv Gvili, and Aner Tal (2018) ,"Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 455-457.
Authors
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior
Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA
Featured
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
Featured
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada