Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food

This work shows that cues that do not directly tied to healthiness can also serve to communicate healthiness. Specifically, three studies reveal that presenting food in motion in advertisements (which is widely depicted) can improve perceived healthiness and that this effect is mediated by the judgment of freshness.



Citation:

Moty Amar, Yaniv Gvili, and Aner Tal (2018) ,"Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 455-457.

Authors

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

Read More

Featured

R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands

Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.