Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food

This work shows that cues that do not directly tied to healthiness can also serve to communicate healthiness. Specifically, three studies reveal that presenting food in motion in advertisements (which is widely depicted) can improve perceived healthiness and that this effect is mediated by the judgment of freshness.



Citation:

Moty Amar, Yaniv Gvili, and Aner Tal (2018) ,"Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 455-457.

Authors

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness

Dionysius Ang, Leeds University Business School

Read More

Featured

Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.