B6. a Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
This study compares the role of information trust in virtual communities domain. The participants´ level of trust in the community contents reinforces their hedonic and social benefits.Those who trust to a lesser extent in the information shared, feel more expert as a result of their participation in the virtual community.
Citation:
Sara Campo, Jano Jiménez, Natalia Rubio, Nieves Villaseñor, and Mªjesus Yague (2018) ,"B6. a Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 901-901.
Authors
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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