How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

This paper explains the role of platform-firms in shaping how consumer experiences create value. Studying the Couchsurfing network, we identify several ways in which platform-firms can support value creation at the level of individual experiences (shaping expectations, performances, and responses), and at the level of aggregate experiences (shaping the network).



Citation:

Bernardo Figueiredo and daiane scaraboto (2018) ,"How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 543-544.

Authors

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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