How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
This paper explains the role of platform-firms in shaping how consumer experiences create value. Studying the Couchsurfing network, we identify several ways in which platform-firms can support value creation at the level of individual experiences (shaping expectations, performances, and responses), and at the level of aggregate experiences (shaping the network).
Bernardo Figueiredo and daiane scaraboto (2018) ,"How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 543-544.
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
NA - Advances in Consumer Research Volume 46 | 2018
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Christina Kan, Texas A&M University, USA
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Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia
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