How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
This paper explains the role of platform-firms in shaping how consumer experiences create value. Studying the Couchsurfing network, we identify several ways in which platform-firms can support value creation at the level of individual experiences (shaping expectations, performances, and responses), and at the level of aggregate experiences (shaping the network).
Bernardo Figueiredo and daiane scaraboto (2018) ,"How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 543-544.
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
NA - Advances in Consumer Research Volume 46 | 2018
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA
B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA