How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
This paper explains the role of platform-firms in shaping how consumer experiences create value. Studying the Couchsurfing network, we identify several ways in which platform-firms can support value creation at the level of individual experiences (shaping expectations, performances, and responses), and at the level of aggregate experiences (shaping the network).
Citation:
Bernardo Figueiredo and daiane scaraboto (2018) ,"How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 543-544.
Authors
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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