O10. Individual Differences in Consumers' Need For Cognition and Affect: a Neuromarketing Study Using Voxel-Based Morphometry
We revealed the anatomical variations in consumers’ need for cognition (NFC) and need for affect (NFA) in a neuromarketing study. The right lingual gyrus was associated with NFC, whereas the right inferior occipital gyrus was linked to NFA.
Jianping Huang, Yang Sun, Jie Sui, and Xiaoang Wan (2018) ,"O10. Individual Differences in Consumers' Need For Cognition and Affect: a Neuromarketing Study Using Voxel-Based Morphometry", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 910-910.
Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University
NA - Advances in Consumer Research Volume 46 | 2018
The Production and Consumption of Retro Brands Beyond Meaning Revival
Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
L11. Consumer Search Mode Produces Unintended Marketing Consequences
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce