A8. Do You Accept the Terms and Conditions? the Role of Trust and Hedonic Content on Self-Disclosure to Apps
Online consumers disclose personal data in exchange for mobile apps. The role of trust, endorsement, familiarity, risk perception, privacy concerns and hedonic content of the app were analyzed in this working paper. Results from three different experiments suggested the positive effect of trust and negative effect of hedonic content.
Citation:
Carla Freitas Silveira Netto, Simoni F Rohden, Marina de Wallau Lugoch, Natalia Englert, and Valentina Ortiz Ubal (2018) ,"A8. Do You Accept the Terms and Conditions? the Role of Trust and Hedonic Content on Self-Disclosure to Apps", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Authors
Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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