D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.

Past research shows that temporal contiguity cues make online reviews more persuasive. However, rooting in Construal Level Theory, we show that when consumers face a distant-future consumption timeframe, they are more persuaded by online reviews without temporal contiguity cues.



Citation:

Francesco Zanibellato (2018) ,"D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.

Authors

Francesco Zanibellato, Ca' Foscari University, Venice, Italy



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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