N3. Emotion Regulation and Memory For Negative Emotion Ads

People may employ emotion regulation to process negative emotion stimuli. We find that when people use emotion regulation they regulate high-arousal negative ads using distraction and low-arousal negative ads using reappraisal, resulting in better memory for low-arousal ads. When they do not use emotion regulation, people better remember high-arousal ads.



Citation:

Sandra Segal, Hila Riemer, Shai Danziger, and Gal Sheppes (2018) ,"N3. Emotion Regulation and Memory For Negative Emotion Ads", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 927-927.

Authors

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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