N3. Emotion Regulation and Memory For Negative Emotion Ads
People may employ emotion regulation to process negative emotion stimuli. We find that when people use emotion regulation they regulate high-arousal negative ads using distraction and low-arousal negative ads using reappraisal, resulting in better memory for low-arousal ads. When they do not use emotion regulation, people better remember high-arousal ads.
Citation:
Sandra Segal, Hila Riemer, Shai Danziger, and Gal Sheppes (2018) ,"N3. Emotion Regulation and Memory For Negative Emotion Ads", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 927-927.
Authors
Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection
Jun Yan, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Americus Reed, University of Pennsylvania, USA
Featured
How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption
Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College
Featured
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material
Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Joseph K Goodman, Ohio State University, USA
Incheol Choi, Seoul National University