Algorithm Attraction Versus Aversion: the Role of the Perceived Self-Efficacy of the Decision Maker
Nowadays algorithms are used to generate recommendations in numerous areas, including ones that are pure matter of taste. Across four studies, we demonstrate that consumers value the same recommendation differently depending on the framing of its source—an algorithm versus human expert—and their own perceived level of self-efficacy.
Gizem Yalcin, Anne-Kathrin Klesse, and Darren Dahl (2018) ,"Algorithm Attraction Versus Aversion: the Role of the Perceived Self-Efficacy of the Decision Maker", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 935-935.
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Darren Dahl, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 46 | 2018
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