Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

The main goal of this research is to examine consumer response to front-of-package (FOP) nutrition labels where numerical nutrition information is unequivocally reaffirmed by a simpler cue. We contend that the verbal reaffirmation of numerical information assists consumers’ decision making. A field study and three experiments support this contention.



Citation:

Steffen Jahn, Monique Breaz, Till Dannewald, and Yasemin Boztug (2018) ,"Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 610-611.

Authors

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

With or Without You: When Second Person Pronouns Engage Listeners

Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA

Read More

Featured

Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases

John P. Costello, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Featured

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.