Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

The main goal of this research is to examine consumer response to front-of-package (FOP) nutrition labels where numerical nutrition information is unequivocally reaffirmed by a simpler cue. We contend that the verbal reaffirmation of numerical information assists consumers’ decision making. A field study and three experiments support this contention.



Citation:

Steffen Jahn, Monique Breaz, Till Dannewald, and Yasemin Boztug (2018) ,"Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 610-611.

Authors

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Show Me More! Powerlessness Drives Variety Seeking

Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA

Read More

Featured

Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More

Featured

Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.