Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information
The main goal of this research is to examine consumer response to front-of-package (FOP) nutrition labels where numerical nutrition information is unequivocally reaffirmed by a simpler cue. We contend that the verbal reaffirmation of numerical information assists consumers’ decision making. A field study and three experiments support this contention.
Citation:
Steffen Jahn, Monique Breaz, Till Dannewald, and Yasemin Boztug (2018) ,"Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 610-611.
Authors
Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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