Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information
The main goal of this research is to examine consumer response to front-of-package (FOP) nutrition labels where numerical nutrition information is unequivocally reaffirmed by a simpler cue. We contend that the verbal reaffirmation of numerical information assists consumers’ decision making. A field study and three experiments support this contention.
Citation:
Steffen Jahn, Monique Breaz, Till Dannewald, and Yasemin Boztug (2018) ,"Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 610-611.
Authors
Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class
Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia
Featured
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Featured
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University