Consumers’ Attribution of Mind to Possessions As an Impediment to Sharing

In five studies, we show that ascribing mind to possessions reduced consumers’ intention to share possessions with strangers in different sharing contexts. The effect is driven by consumers’ fear of possessions being morally contaminated during physical contacts with others. We discuss implications regarding the maintenance and facilitation of sharing economy.



Citation:

*Chi Hoang, Klemens Knoferle, Luk Warlop, and aradhna krishna (2018) ,"Consumers’ Attribution of Mind to Possessions As an Impediment to Sharing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 596-597.

Authors

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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