Consumers’ Attribution of Mind to Possessions As an Impediment to Sharing
In five studies, we show that ascribing mind to possessions reduced consumers’ intention to share possessions with strangers in different sharing contexts. The effect is driven by consumers’ fear of possessions being morally contaminated during physical contacts with others. We discuss implications regarding the maintenance and facilitation of sharing economy.
*Chi Hoang, Klemens Knoferle, Luk Warlop, and aradhna krishna (2018) ,"Consumers’ Attribution of Mind to Possessions As an Impediment to Sharing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 596-597.
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA
NA - Advances in Consumer Research Volume 46 | 2018
P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA