Consumers’ Attribution of Mind to Possessions As an Impediment to Sharing
In five studies, we show that ascribing mind to possessions reduced consumers’ intention to share possessions with strangers in different sharing contexts. The effect is driven by consumers’ fear of possessions being morally contaminated during physical contacts with others. We discuss implications regarding the maintenance and facilitation of sharing economy.
*Chi Hoang, Klemens Knoferle, Luk Warlop, and aradhna krishna (2018) ,"Consumers’ Attribution of Mind to Possessions As an Impediment to Sharing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 596-597.
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA
NA - Advances in Consumer Research Volume 46 | 2018
O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research
Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA