Analyzing the Perception of Experiential Luxury Consumption of Millennials on Instagram: a New Methodological Approach

This methodological paper presents a new multidisciplinary mix-method web content mining approach, bridging marketing and geography. Results demonstrate how rich millennial micro-celebrities signal experiential luxury consumption through geo-tags on Instagram, and how followers of these rich millennial micro-celebrities perceive experiential luxury consumption.



Citation:

Marina Leban and Matthias Plennert (2018) ,"Analyzing the Perception of Experiential Luxury Consumption of Millennials on Instagram: a New Methodological Approach", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 674-674.

Authors

Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Featured

The Inimical Lure of Intense Means

Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA

Read More

Featured

O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.