The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
We show that adult consumers who witnessed high levels of interparental conflict during childhood evaluate the product less favorably when product reviews exhibit less (vs. more) consensus of opinion, and this avoidance of less consensus is driven by higher pessimism levels.
Mengmeng Liu, Maureen Morrin, and Boyoun Grace Chae (2018) ,"The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 686-686.
Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
The Production and Consumption of Retro Brands Beyond Meaning Revival
Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University