The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
We show that adult consumers who witnessed high levels of interparental conflict during childhood evaluate the product less favorably when product reviews exhibit less (vs. more) consensus of opinion, and this avoidance of less consensus is driven by higher pessimism levels.
Mengmeng Liu, Maureen Morrin, and Boyoun Grace Chae (2018) ,"The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 686-686.
Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA
NA - Advances in Consumer Research Volume 46 | 2018
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes
Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products