M13. Keep Consistency in Good Old Days: the Effect of Nostalgia on Consumers' Consistency Seeking Behavior
The present research explored how nostalgia affects consumer's consistency seeking behavior. Three studies demonstrated that nostalgic feelings increase consumers' consistency seeking behavior in consumption. The results showed that nostalgia (vs. control) condition participants higher self-continuity preference which increases their consistency seeking behavior in subsequent consumption situation.
Yafeng Fan and Jing Jiang (2018) ,"M13. Keep Consistency in Good Old Days: the Effect of Nostalgia on Consumers' Consistency Seeking Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
NA - Advances in Consumer Research Volume 46 | 2018
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA