The Preference For Simultaneity: When Different Events Happen to Different People At the Same Time
We document the preference for simultaneity (i.e., when events that happen to the self and to close others occur at the same time). This preference systematically decreases as events increase in magnitude, is explained by the desire to connect, and offers guidance for marketers in scheduling events for consumers.
Franklin Shaddy, Yanping Tu, and Ayelet Fishbach (2018) ,"The Preference For Simultaneity: When Different Events Happen to Different People At the Same Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 209-213.
Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia