Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts
This research demonstrates that guests of VIPs often report feeling the same (or more) status than their sponsor during preferential treatment, an effect driven by experienced satiation. We also document a causal relationship between felt status and the sharing of word-of mouth.
Citation:
Brent McFerran and Jennifer Argo (2018) ,"Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 209-213.
Authors
Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
With or Without You: When Second Person Pronouns Engage Listeners
Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA
Featured
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA
Featured
I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media
Martin A. Pyle, Ryerson University