Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts
This research demonstrates that guests of VIPs often report feeling the same (or more) status than their sponsor during preferential treatment, an effect driven by experienced satiation. We also document a causal relationship between felt status and the sharing of word-of mouth.
Citation:
Brent McFerran and Jennifer Argo (2018) ,"Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 209-213.
Authors
Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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