Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts
This research demonstrates that guests of VIPs often report feeling the same (or more) status than their sponsor during preferential treatment, an effect driven by experienced satiation. We also document a causal relationship between felt status and the sharing of word-of mouth.
Citation:
Brent McFerran and Jennifer Argo (2018) ,"Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 209-213.
Authors
Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana
Featured
Family Consumption Experiences Across Generations
Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA
Featured
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Marina Leban, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France