Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts
This research demonstrates that guests of VIPs often report feeling the same (or more) status than their sponsor during preferential treatment, an effect driven by experienced satiation. We also document a causal relationship between felt status and the sharing of word-of mouth.
Brent McFerran and Jennifer Argo (2018) ,"Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 209-213.
Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada
NA - Advances in Consumer Research Volume 46 | 2018
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Good Gets Better, Bad Gets Worse: The Polarizing Effect of Rating a Consumption Experience
Nahid Ibrahim, University of Alberta, Canada
Gerald Häubl, University of Alberta, Canada
Rory Waisman, University of Alberta, Canada
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM