Consumer Attachment Styles and Preference For Sharing Products
The current research explores how attachment styles influence sharing (i.e., use of others' cars, houses, bags). The authors demonstrate that individuals with anxious attachment styles are more likely to use non-commercial (vs. commercial) sharing facilities. Further, the effect of anxious attachment on using shared facilities is moderated by contagion.
Kivilcim Dogerlioglu Demir, Ezgi Akpinar, and mehmet okan (2018) ,"Consumer Attachment Styles and Preference For Sharing Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 523-524.
Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU
NA - Advances in Consumer Research Volume 46 | 2018
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